Creating a CV with impact

A friend mine recently asked me to have a look at her CV for an amazing role she had seen, one that could offer them a huge opportunity and better job stability. Having seen hundreds of CVs in my working life, and being part of recruitment campaigns, I was more than happy to give her CV a once-over; changing things, adding things, getting rid of things, making suggestions.

I was thrilled to bits to hear that not only did she get invited to an interview (the biggest hurdle for any job search), she also got the job! I absolutely can’t take any credit for this in any way as she had all the qualities and skills needed for the role but the importance of portraying these skills in a way that has impact to those tediously looking at one CV after another inspired me to share with you how to re-format your CV to get recruiters’ attention.

Before I crack on, just a note on composing your CV in general: the best CVs are put together with a specific role in mind. This can either be your ideal role that you’re focussing all of your efforts on going for but haven’t seen yet and applying for no other type of roles other than this, or, even better, for a specific job in response to an advert you have seen. The extra hard work and effort will increase your odds and will be recognised by the recruiter.

If you’re going for the same sort of roles in specific niches like L&D, recruitment or HR advice, the changes you will have to make each time will be extremely minimal.

Job spec

Before embarking on CV feng shui, you need to have a look at the job spec on the advert. Really get to understand the sort of candidate they’re looking for by the way they compose the priority of skills – the crux of the role will be listed as the first lot of skills, any after that are still essential but just not the things they’re keeping a watchful eye out for.

Don’t forget, if you’re not 100% sure what they’re looking for, get in contact with them and find out. When you are sure what they want, begin to list the key skills, abilities and experience they’re looking for. If the spec is written well, you might find that this is just as useful instead of a hand written list.

Your key skills section

Now you know what they’re looking for, you can start creating a ‘key skills’ section. This is such an underused part of the CV but proves incredibly helpful for arousing intrigue.

Placed at the beginning of the CV, this section acts like a synopsis of you and your career. Like how readers look at the back of the book before going through the book, the key skills section of your CV gives the recruiters a taster of what’s to come, and why they should read on. You don’t need to worry too much about proving or demonstrating your skills as these will all be detailed in the specifics of your CV, like employment history.

For now, you can put together your key skills by ‘responding’ to the advert’s blueprint of the perfect candidate. For example, if they’re looking for someone who has experience in rolling out a new payroll platform, and you have that experience, brag about it as an item in the ‘key skills’ section. Don’t leave it until they get to the nitty-gritty of your employment history that might not even get looked at if you’ve already lost the recruiter’s interest.

And if they need someone to speak to all people at all levels, brag about how you are a strong communicator to all levels, appropriate to various audiences. Use each skill they’re looking for as a question that your skills can answer.

Putting together about eight to ten bullet points should be enough and must ALL be relevant to the job you are applying for. To halve the space this will take up, format this section as a double column.

Employment history

Like you did with your key skills, go back to your job spec and respond to it through the experience and skills you picked up with each employer. I would recommend putting these into bullet points which makes it easier to read, and start off with the doozies that will really carry the recruiter’s interest after such an intriguing ‘key skills’ section. Make it look as though this CV and your experience have led you up to this point that will not only meet the needs of the role, but demonstrate you can carry it so much further.

When listing your experience, the usual mechanics are the same:

  • Lots of strong verbs that resolve issues you expect to come across in the advertised role
  • Demonstrate these verbs by explaining the results you were responsible for, as well as the bad consequences that were avoided
  • Key metrics – ‘reduced queries by 40%’, ‘improved productivity by 50%’ etc.
  • Any new skills, development and ways of working you learned while being in the role that you can now bring to this role
  • One or two relevant key achievements per role that you’re personally proud of (…but really to make you look like the bee’s knees to the recruiter)


You might have guessed by now what I’m going to say next. Have a look at the job spec and see what qualifications they are looking for, and if you have these (or currently studying for them) put these at the top if it’s chronologically appropriate. If the key qualifications they’re looking for aren’t the most recent you have earned, you might want to have a small blurb at the beginning of this section about how you are ‘an X-qualified professional’, or the like, before listing all of your qualifications and relevant training.

If you haven’t already, have a look at the post I wrote on undergoing training for which work hasn’t paid. In it, I talk about how you can use seemingly irrelevant qualifications and training to your advantage by listing the skills you learned from it and suggest how these can be transferred over. Just be sensible about this and avoid any far-fetched crossovers just for the sake of including these.

In the same post, I also talk about how good it looks for recruiters who see candidates fund their own training. It shows dedication, initiative and forward-thinking, as well as taking the profession seriously. You have identified where you wanted to be and went ahead and made sure you got there by paying for your own training.

Just think of how omitting this fact is such a wasted opportunity – spell it out on your CV, even with ‘self-funded’ in brackets after the qualification. I paid for most of my professional qualifications and by heck will I brag about it on my CV!


Just to touch briefly on the last section of any CV, I wouldn’t worry about adding referees’ details on your CV, unless you need to fill up space. A usual ‘references available upon request’ would be enough, and odds are you will have to provide this information on a separate form again if you’re successful anyway.

What about interests and hobbies?

If you do relevant volunteer work, or do any industry-related extracurricular activities in your own time, this is what you should add in this section, but rename it as ‘Volunteering’ or ‘Additional work of relevance’. This again shows initiative and dedication to working hard in an industry you’re passionate about, and your CV is the perfect opportunity to be proud of these achievements.

I personally never see the relevance or the impact listing your hobbies can have on your CV. Not only do they take up space on your CV, they’re just not necessary. They’re nice to know about a candidate but you honestly can’t expect a recruiter to give you a shot if you lack all the important skills because you so happen to love needle craft too, can you?

More devastatingly, what if you struck all the right chords with the recruiter and you end on a really flat list of your love of ‘puppies, and kittens, and baking, and holidays with my friends’. What positive impact can this provide? What if the recruiter hates all of these things, is there a risk their unconscious bias might hold them back from inviting you to an interview? Personally, I don’t think hobbies and interests end on a professional note and should be kept out, and maybe used as an ice breaker in the interview.


One last thing – save and send your CV in no other format than PDF. I can’t stress how much more of a professional impact this will have on the recruiters. In one of my previous roles, the recruiter had told me that my PDF CV immediately stood me out amongst the other applicants who had sent theirs as a Word document (as well as my general awesomeness, obv’).

Word documents can easily be edited, the formatting can easily be skewed if the recruiter has a different version, and it can potentially suggest that you like to put a lot of effort into a piece of work without doing the final flourish that finishes it off. Just on the safe side though, save a Word version too. Not only is this so that you can edit it later (and then save as a new PDF), but frustratingly some recruiting software doesn’t accept PDF documents.

How you put together the components in your CV, and how they’re laid out is up to you, only I thoroughly recommend using the ‘key skills’ section at the very beginning. I’ve included a very basic infographic at the end of this post as an example of a simple layout, and is quite similar to my own. No need to complicate the structure with graphics or clever design.

As mentioned, structuring your skills and experience in response to specific roles can seem tedious but it dramatically increases your chances for invites to interviews. Odds are the changes are very minimal if you know what sort of roles you’re going for.

Good luck with your job hunting!






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CV format